Step 01: Brand
Enter only your brand name. Do not enter competitors here.
We use this as the anchor brand for the full report.
USER GUIDE
How Competool works
This is the same flow as the homepage, so youknow exactly what to expect before generating a report.
Step 02: Research Options
Pick the intelligence lanes you want to track.
Choose only the research options you need for this run to keep the deck focused (Up to 5).
Step 03: Time period
Select monthly or quarterly.
Your selected time window controls what sources are collected and screened.
Step 04: Region
Choose the market for this report.
Region filters collection and helps keep findings geographically relevant.
Step 05: Category
Add the category context.
This narrows research and improves signal quality for competitors.
Step 06: Competitors
Add up to 4 competitors.
Use direct market rivals for the cleanest side-by-side intelligence.
Step 07: Generate
Review selections, then click Generate.
The progress pop-up shows collecting, researching, analyzing, and building in real time.
RESULT POPUP PREVIEW
After generation
When the run completes, you see a success popup where you can download your report.
Your report is ready